We are proud to announce that our new office has opened in Atlanta, GA. We are finding Atlanta to be a very vibrant market, still packed with businesses who are riding out the economic downturns in the market.
It's time for many of those companies to separate themselves from their competition through smart promotion and business development activities. This is the best time to make a run for the leader in your space...
According to something I read in my inbox this morning from Dan Kennedy, a multi-millionaire possessing a long track record of creating new millionaires "The thinning of the herds is not finished. The strongest businesses and entrepreneurs will thrive and PROSPER while the weakest will struggle to survive or perish."
The Atlanta office is open to help you thrive...
Cheers
Copyright 2009© Company, Story & Brand
21 June 2010
04 June 2010
Press Release :: The New Consortium Events
CONTACT INFORMATION:
Nneka Matimba (The New Consortium spokesperson)
Director, A&R
651.500.9645 cell
www.thenewconsortium.com
Lise Richards (media)
530.330.5473 office
companystoryandbrand.blogspot.com
"THE NEW CONSORTIUM KICKS OFF FINAL FRIDAY SUMMER EVENTS BEGINNING WITH MEMORIAL FRIDAY AT THE REPUBLIC IN DURHAM, NC”
“Celebrity DJ Jazzy B Does it Again”
June 4, 2010
NEWS FACTS
The heads of The New Consortium converged on The Republic Lounge in Durham NC to usher in the summer music season with acclaimed celebrity DJ Jazzy B for Memorial Day Weekend. This event also marks the start of yet another TNC specialty event - Final Friday at The Republic which kick off in July 2010.
The New Consortium principals from Raleigh, Atlanta, Dallas and Minneapolis traveled in to support and participate in the premier event for the start of summer. Missing from the event was the most recent addition to the company from New Jersey, Gena Toler Carter. Gena joined TNC to handle special events for TNC in and around the NY/NJ area.
Despite the monsoon-like thunderstorm that fell that night, the rain failed to upstage another stellar performance from Charlotte’s top-ranked DJ and New Jersey favorite DJ Jazzy B.
The Memorial Friday event is just the beginning for the New Consortium. This dynamic young company has been growing and gaining momentum by leaps and bounds since its inception late 2009. With several upcoming events in the works by the event side of the company, and an aggressive search to add quality talent to the record label’s talented roster; the New Consortium is poised to quickly move to the forefront of the entertainment industry.
###
Please contact Lise Richards to arrange an interview and/or for additional quotes or photos.
ABOUT THE NEW CONSORTIUM
THE NEW CONSORTIUM (TNC) has a presence in Raleigh NC, Charlotte, NC, Dallas, TX Atlanta GA, and Minneapolis MN, USA and was founded in 2009. TNC is a diversified media company with a focus on developing smarter and more strategic consumer-centric experience events connected to music. As business developers first and foremost, TNC holds a distinct concentration on creating engaging brand experiences for our venue partners. This is done through on-premise, branded, themed and sponsored events, encompassing food, spirit and liquor promotions, talent, VIPs and celebrities. TNC has worked in bars, clubs and lounges to create regular themed events that draw large crowds. Weekly, hundreds – if not thousands of people attend our events and we have built many opportunities for getting brands directly in front of consumers when and where they are most receptive.
27 April 2010
Company, Story & Brand Featured Client :: The New Consortium
The New Consortium, LLC with offices in Raleigh NC, Dallas TX, and Atlanta GA, USA was founded in 2009. TNC is a diversified media company with a focus on smart promotions, event creation and music. TNC was created to facilitate the dance music and music-related entertainment events in the US, Europe, UK, South America and the Pacific Rim.
The New Consortium has several events for 2010 in various stages of development and several ongoing events in California, New Jersey and North Carolina, USA.
Our mission is to develop and deliver smarter and more strategic consumer-centric 'experience events' connected to music. We do this through global, on-premise, branded and sponsored events which encompass food, spirit and liquor promotions; talent; VIPs and celebrities.
Twitter: newconsortium
Please direct your inquiries to:
A&R & Bookings US
Nneka Matimba
nneka@thenewconsortium.com
Business Development & Bookings Asia
Kim Wong
kim@thenewconsortium.com
Business Development & Bookings Latin America:
Natalia Bentacur
natalia@thenewconsortium.com
Copyright 2009© Company, Story & Brand
18 October 2009
"Discover How the Fibonacci Principle Expands your Sales"
Or more simply :: 0 + 1 = 1; 1 + 1 = 2; 1 + 2 = 3; 2 + 3 = 5 and so on to infinity.
This sequence illustrates the power of numbers. We know through our work that when two businesses align around an idea and a well-designed project, product or service; it becomes much more likely that there will be a significant increase in bottom line sales for everyone involved.
There is always some level of risk involved with partnering because you can severely jeopardize your brand by aligning with a company that doesn't deliver the way you and your customers need them to. All businesses that are thinking of applying this growth model should conduct some level of due diligence to ensure that they can identify the correct partners, plan and implement a project, and correct the program if it should go off track.
If your small businesses is focused on doing one thing well and you have achieved a certain level of success you may want to consider the next-stage growth of your business using this method.
Copyright 2009© Company, Story & Brand
05 October 2009
"How You Can Use Twitter to Generate Buzz for Your Business"
In addition to finding your fans very quickly, here are 15 other reasons to use
Twitter:
Copyright 2009© Company, Story & Brand
- Sharing special offers and freebies
- Highlighting sales and coupons
- Promoting event Information
- Twitter provides the platform for mobile and quick conversations with fans and followers without giving away your personal contact information
- Announce your new products
- Link to your new (and old) blog posts, website and facebook fan pages
- Link to your product and studio photos
- Ask for feedback about your work
- Ask for input on initial designs
- Hold contests
- Find partners
- Locate resources and subcontractors
- Share and shape ideas through rapid brainstorming
- Drive your followers where you want them to go for more information about you and your company (especially useful for sales!)
- Allow your followers to re-tweet your most brilliant thoughts, links and ideas; quickly and easily (now that’s a buzz builder)
Copyright 2009© Company, Story & Brand
29 September 2009
"A New Listing for You on Etsy"
I've just listed the first ebook in a series of building better brands for Etsy shop owners.
Building Better Buzz for your Etsy Shop, includes techniques I’ve used for my clients to create a cohesive brand (the necessary baseline for building buzz and winning fans), working your niche market, connecting with your fans, recommended buzz-building technology, and manifesting mega buzz through strategic partnerships.
There are many thoughts contained here that will propel your brand forward - and make it a standout on Etsy all while remaining true to your values and buzz-building objectives. If you are you ready to build some buzz, then get this e-book.
There are many thoughts contained here that will propel your brand forward - and make it a standout on Etsy all while remaining true to your values and buzz-building objectives. If you are you ready to build some buzz, then get this e-book.
word of the day...
Buzz...
A grassroots marketing strategy designed to build excitement and energy about your company and products. Buzz engages people and encourages them to become paying fans of your product and services.
26 September 2009
"Bright Shining Example :: Crushpad"
Each week we will hold up a bright shining example of a company, person, story or iconic brand that has done something amazing in our eyes. All who are featured will appear over on the link list so you can refer back to them later...
And so in this, our first week, we are happy to present Crushpad. I absolutely love this brand - while a straightforward business model would be just to concentrate on making, selling and distributing wine - this company opens it up to me and you and some celebrity chefs. So very smart indeed.
Read more about Crushpad here. This is a great example of a brand expanding on their core business knowledge and strengths...
Challenge :: How can you use your knowledge and expertise to expand your brand and increase your sales?
And so in this, our first week, we are happy to present Crushpad. I absolutely love this brand - while a straightforward business model would be just to concentrate on making, selling and distributing wine - this company opens it up to me and you and some celebrity chefs. So very smart indeed.
Read more about Crushpad here. This is a great example of a brand expanding on their core business knowledge and strengths...
Challenge :: How can you use your knowledge and expertise to expand your brand and increase your sales?
"creative living :: creative brands"
We are all creative. Some may even claim the title of artist, but lately I’ve been thinking that it’s not the title that really matters — the important thing is the lifestyle you aspire to. Here then is my list of characteristics I’ve noted about people who live with creative intention and build creative brands. I’d love to know if you find yourself anywhere in the description that follows.
From what I can see…
Creative people live in spaces that help them cultivate their ideas and develop new projects. We may find inspiration in a fabric, a photo, or a childhood memory. We use these ideas as a starting point to develop our homes and work spaces to our liking. We use materials in unique and innovative ways. Our home work spaces contain lots of inspiration. We are collectors of ideas and materials. Because we are always creative, our homes serve multiple functions. Our homes are a conglomeration of ideas — a test bed of sorts.
To feed our creative efforts, we shop. We shop for things both old and new. We reuse. We search the past for familiar ideas and make them trendy and stylish again. We may haunt the aisles of large retailers, but we often have a cadre of smaller companies we frequent whenever we need specialized products or services. We love places like Etsy.com, Creativity Portal, Illustration Friday, and a myriad of fun, quirky, and captivating websites and blogs that provide suggestions on new products and services.
We are introspective. We find inspiration from details others may overlook. We play with materials, words, and ideas; we push the envelope. We find joy in creating the simple and the complex. We like to try our hand at multiple things, often with the skill and insight to combine two or three seemingly disconnected things into one cohesive design. We appreciate the imagination and the inventiveness of others. We marvel at our own vision. We are insightful. We are out-of-the-box thinkers and are often called visionaries.
We love to see the impact of our work on others; because much of what we do comes from a place deep within ourselves. We make statements. In our work we capture the beauty and tragedy in life — and all the emotions in between. Sometimes we make things to trade or give; and other times we make things to sell.
We are connected. The internet gives us a space to set up camp and declare who we are. Sometimes we are part of the support system supplying materials and resources for other creative people to use. Other times we are the front line; showing our work and sharing ideas. We join mailing lists, read blogs and create online communities. We move offline and connect in person through clubs, correspondence, conferences, classes and co-ops.
Creative people share. We provide hope, inspiration and innovative techniques. We know the importance of artful living; of passing down our creative knowledge to our children, friends, parents, siblings, partners, and visitors. We keep track of our techniques, and of our progress and setbacks.
We know how wonderful it feels to see a project from its concept stage through material selection, organization of thoughts, and completion. It is like therapy for some. For others it is our passion.
Creativity is what we live. It is our legacy.
"Discover Creative Ways to Market your Work"
I know we may have been taught that the best way to license and market your work was to build a portfolio of work with your particular "style" and then sign with an agent willing to rep your work at a licensing event or through established connections. Or the really traditional path of building a body of work to sell through galleries.
But happily for creative nonconformists like me - these are not the only paths to success.
As I've mentioned before your skills as a creative individual are in high demand by just about every business sector I can imagine. I tend to focus on home design, creativity and garden design just because it is my passion - but there are other many other markets that are knocking on our doors looking for artists and creative people like you.
What kinds of services do these companies need? Here are a few:
- writers
- spokespeople
- designers
- product reviewers
- counselors
- marketers
- bloggers
- illustrators
- product designers
- teachers/trainers
And where might your work be seen?
- TV
- Internet
- Radio
- Monthly columns
- Print magazines (worldwide)
- Blogs
- New products
- Classrooms
- Trade shows
- Office buildings
- Homes
- Gardens
The exciting part is that the sky is the limit here. We don't limit you to just providing artwork - there is a lot more to you than that! So, we are inviting you to think outside the box about how you have always marketed yourself. We want to have some fun; use materials in creative ways, brainstorm new ideas, and promote your creativity.
"Get the seven traits of super brand::makers"
Super Brand::makers have:
1. A keen insight and understanding of their best traits, gifts and ideas
2. Passion
3. Finely honed manifestation skills
4. An understanding of the value of the services, products and ideas they provide
5. Love for what they do and who they do it for
6. Willingness to extend themselves and make a connection
7. Strong tenaciousness and trust in their ability to forge their own path
1. A keen insight and understanding of their best traits, gifts and ideas
2. Passion
3. Finely honed manifestation skills
4. An understanding of the value of the services, products and ideas they provide
5. Love for what they do and who they do it for
6. Willingness to extend themselves and make a connection
7. Strong tenaciousness and trust in their ability to forge their own path
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- :: creative brand strategies :: demand generation ::
- Company, Story & Brand helps arts, entertainment and design companies manage their personal and corporate brands, develop new income streams, and build more buzz.