26 September 2009

"Bright Shining Example :: Crushpad"

Each week we will hold up a bright shining example of a company, person, story or iconic brand that has done something amazing in our eyes. All who are featured will appear over on the link list so you can refer back to them later...

And so in this, our first week, we are happy to present Crushpad. I absolutely love this brand - while a straightforward business model would be just to concentrate on making, selling and distributing wine - this company opens it up to me and you and some celebrity chefs. So very smart indeed.

Read more about
Crushpad here. This is a great example of a brand expanding on their core business knowledge and strengths...

Challenge :: How can you use your knowledge and expertise to expand your brand and increase your sales?

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Company, Story & Brand helps arts, entertainment and design companies manage their personal and corporate brands, develop new income streams, and build more buzz.